Privacy Policy

Effective Date: 8/29/2025

This Privacy Policy describes how iFlex Franchisor LLC and its parent, affiliates, franchises, and studios (collectively, “iFlex,” “we,” “us,” or “our”) processes, uses, and discloses the personal information we collect from or about you, both (i) online, including when you access, use, or engage with our websites, social media, mobile applications, and other online platforms or services (our “Online Services”), or any other electronic product or service where this Privacy Policy is displayed, and (ii) offline, including when you schedule or attend an Assisted Stretch Session at our studios, or otherwise participate in in-person programs and events operated by or in partnership with us (our “Offline Services”) ((i) and (ii) collectively, the “Services”). 

We encourage you to carefully and regularly review this Privacy Policy for any updates to better understand how iFlex may handle or use your personal information.  

Summary of this Privacy Policy

This section is intended as a quick reference to summarize our data handling practices, which are explained in more detail throughout the Privacy Policy below.

• The personal information we collect and how we collect it.  We may collect the following information from our about you – either directly, automatically as you interact with our Online Services, or from third parties: Identifiers; Sensitive Personal Information; Payment or Financial Information; Protected Class Characteristics; Commercial Information; Geolocation Data; Professional or Employment-related Information.  
• How we use your information, and to whom we may disclose it.  We use this personal information to provide you with and improve our services; personalize your experience, and provide you with recommendations and information about our Services or products that may be of interest to you; Market and advertise to you; and otherwise, to operate our business, enforce our rights or those of third parties, ensure safety, and to cooperate with law enforcement, as applicable.  We may disclose this information to third parties operating on our behalf, such as service providers, to fulfill these purposes.  
• How long your information is retained. We will retain your personal information for only as long as is reasonably necessary to fulfill the purpose(s) for which it was collected. 

• Selling and sharing your personal information. We may sell or share certain categories of personal information (e.g., we share identifiers for advertising purposes). You may opt-out of the selling or sharing of your personal information by contacting us at privacy@iflexstretchstudios.com. For more information, please see the section below on “Your Rights and Choices.”

The Personal Information We Collect and How We Collect It 

When you access, engage with, register for and attend Assisted Stretch Sessions, or otherwise use our products and Services, we or third parties working on our behalf may collect personal information about you and your interactions with us. We collect various types of personal information in various ways, including:

Directly from You – when you sign up for Assisted Stretch Sessions, contact or otherwise communicate with us, submit information through our Online Services, and/or attend Assisted Stretch Sessions or otherwise participate in our Offline Services, we will collect certain information directly from you, including:

• Identifiers: such as your name, email address, mailing address, phone number, date of birth, alias or online identifier, IP address, password, and any other information you choose to provide us. 
• Sensitive Personal Information: such as your driver’s license, information concerning your health, or other similar information, which may include information related to your exercise habits, consumer health data (as that term is defined under applicable laws) such as your past or present physical health condition or status, and precise geolocation data.  
• Payment or Financial Information: such as credit/debit card numbers or other payment/financial information provided to facilitate Assisted Stretch Session purchases.
• Protected Class Characteristics: such as your age, gender, military/veteran status, and other similar information.
• Commercial Information: such as products or services purchased, obtained, or considered.
• Geolocation data: such as information collected through GPS technology engaged on a mobile device while utilizing our Services.
• Professional or employment-related information: such as when you inquire about joining or apply for a position on our team. 

Automatically – when you are visiting our website or using our Online Services, we may place, view, and/or use “cookies” or similar technologies to collect certain information about your use of our Services (see “Cookies” below for more information), and we may automatically collect certain Internet or Other Electronic Network Activity Information about how you interact with our Online Services, including: 

• Device Information: such as the type of device(s) you are using to use or access our Online Services, IP address, unique device identifiers, other unique identifiers created by us which are associated with you, and general location data.
• Usage Information: such as information regarding your interaction with our Online Services, including your internet service provider, pages that you visit and links you click on our website, and other information about how you use the Online Services. 
• Digital Services Information: such as when you use Wi-Fi services or use internet-connected or -enabled equipment provided by us in our physical locations or studios.

From Third Parties – we may collect certain personal information about you from third parties including from:

• Social Media Platforms: certain functions within our Services may permit you to login and register an account via, or access or share information on, third party social media sites or platforms such as Apple, Google, TikTok, Facebook, Instagram, X, or other similar supported social media accounts. If you decide to access or post information on third-party social media sites, or grant us access to a third-party social media service, we may collect personal information associated with your third-party account, such as name, email address, activities, or contacts. The data we receive is dependent on that third party’s policies and your privacy settings on that third-party site, and the information on the third party’s site is subject to the third party’s privacy policies and other legal terms, which may not provide you with the same privacy protections to which you agree here.
• Business partners, affiliates, studios, and our parent company (Sequel Brands): such as identifiers and commercial information when you register for and attend Assisted Stretch Sessions, promotional events, or otherwise interact with our parent company or studios, or when we collaborate with other businesses.
• Apple HealthKit or Google Health Connect: our Services are integrated with, and allow you to connect to, Apple HealthKit or Google Health Connect. The information you provide to Apple HealthKit or Google Health Connect is governed by their respective terms of service and privacy policies and your permissions. Our receipt of and use of information via these platforms will adhere to your settings and the applicable third-party permissions policies, and we will only share this information with service providers to provide the Services or otherwise with your consent.
• Other Third Parties: such as through a refer-a-friend or similar leads generating initiatives.

How We Use Your Information

We and third parties working on our behalf may use the information we collect about you for various purposes, including:

• To provide, maintain, improve, and perform our Services and otherwise to fulfill the purpose(s) for which your personal information was collected.
• To analyze your use of and interaction with our Services in order to improve the same, personalize your experience, provide recommendations, inform you of our products, programs, events, and services, and those of our affiliates and partners that may be of interest to you, and otherwise to better understand your needs and to track trends and usage of our Services.
• To provide you with the information or Services you request. 
• To contact you, respond to your requests, and otherwise to communicate with you, including, depending on your preferences, to provide you with email/SMS/phone call/and push notification scheduling reminders, Assisted Stretch Session updates, event registrations and other notices concerning our products or Services.
• To market and advertise to you, including, depending on your preferences, sending promotional communications via email, push notification, or other means.
• To process payments or financial transactions, including to facilitate Assisted Stretch Sessions, orders and registrations. 
• To conduct or offer programming, such as contests, scholarships, or promotional campaigns.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, as necessary or appropriate to protect the rights, property or safety of us or others, and to respond to law enforcement requests or as otherwise required by applicable law, court order, or government regulation.
• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer or some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.
• As otherwise described to you when collecting your personal information, for any other purpose for which you provide consent, or as otherwise required or permitted by law. 

To the extent we collect sensitive personal information, we do not use or disclose such information for purposes other than those permitted under applicable laws. 

Why and To Whom We May Disclose Your Information

We may share your information as permitted or required by law for certain purposes, including to:

• Service providers, vendors, and developers that assist us in operating our business, developing our Services, or otherwise fulfilling the purposes set forth above. This may include the use of certain third-party tools with which you may engage, such as chatbots, that may use artificial intelligence technologies to generate responses. 
• Business partners and other third parties, including for promotional purposes, to market and promote our Services, to serve or display advertising, or otherwise to fulfill the purposes set forth above. We may serve advertising to you based on data which may be deemed “sensitive” under certain laws (e.g., related to your health or fitness), we will do so only with your consent, as required by those laws.  
• Affiliates, studios, and franchisees, including our parent company (Sequel Brands), corporate affiliates, or family companies of Sequel Brands in order to fulfill the purposes set forth above. 
• Successor(s) of our business, relating to all or part of the business, to evaluate a proposed transaction or sale, reorganization, merger, acquisition, or other change of control. 
• Law enforcement or other third party to comply with the law or in response to a subpoena, court order, government request, or other legal process.
• Any other sharing or disclosure with your consent.

Notice to Residents of California

In the last 12 months, we disclosed the categories of personal information listed in “The Personal Information We Collect and How We Collect It” for the business purpose(s) noted above, subject to the California Consumer Privacy Act, as amended, and its implementing regulations (collectively, the “CCPA”). 

Categories of Personal Information	Categories of Recipients
Identifiers	Business partners, affiliates, service providers, vendors, social media networks, developers, and our parent company that assist in operating our business, developing our services, running analytics, engaging users of our services, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy. Business partners, affiliates, social media networks, and other third parties which advertise, market and promote our services, or serve or display advertising.
Sensitive Personal Information	Business partners, affiliates, service providers, vendors, social media networks, developers, and our parent company that assist in operating our business, developing our services, running analytics, engaging users of our services, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy.
Protected Class Characteristics	Business partners, affiliates, service providers, vendors, social media networks, developers, and our parent company that assist in operating our business, developing our services, running analytics, engaging users of our services, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy. Business partners, affiliates, social media networks, and other third parties which advertise, market and promote our services, or serve or display advertising.
Commercial Information	Business partners, affiliates, service providers, vendors, social media networks, developers, and our parent company that assist in operating our business, developing our services, running analytics, engaging users of our services, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy. Business partners, affiliates, social media networks, and other third parties which advertise, market and promote our services, or serve or display advertising.
Geolocation Data	Business partners, affiliates, service providers, vendors, social media networks, developers, and our parent company that assist in operating our business, developing our services, running analytics, engaging users of our services, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy.
Internet or Other Electronic Network Activity Information	Business partners, affiliates, service providers, vendors, social media networks, developers, and our parent company that assist in operating our business, developing our services, running analytics, engaging users of our services, or otherwise supporting the provision of services to consumers and fulfilling purposes provided in this Privacy Policy. Business partners, affiliates, social media networks, and other third parties which advertise, market and promote our services, or serve or display advertising.

 

We do not knowingly “sell” or “share” the personal information of individuals under 16 years of age. 

We do not use or disclose sensitive personal information for any purpose other than those permitted under the CCPA.  

Your Rights and Choices

You have the right at any time to opt out of the receipt of commercial email communications. You may do so by following the unsubscribe instructions in each email or SMS Text message, or by contacting us at privacy@iflexstretchstudios.com. You may also opt out of the receipt of push notifications from us by changing the relevant permissions on your electronic device(s).  

Depending on applicable laws or the jurisdiction in which you reside, you have certain privacy rights.*  These may include the rights:

• To access, know about, or confirm the processing of your personal information, including the categories of, and sources of, personal information we collect about you, the business or commercial purpose(s) for collecting, selling, or sharing your personal information, the categories of third parties to which your personal information is disclosed, and the specific pieces of personal information we have collected about you.
• To correct inaccurate personal information held by us.
• Subject to certain limitations, to request that we delete your personal information. 
• To receive a copy of your personal information in a portable format, where technically feasible.
• To opt-out of the “sale” or “sharing” of your personal information, or the use of your personal information for “targeted advertising” (as these terms are defined under applicable privacy laws). 
• To limit the use and disclosure of sensitive personal information. 
• To not be discriminated against for exercising your privacy rights. 

*Certain exceptions under applicable law may apply, which may limit our ability to fulfill your request to exercise your privacy rights. We will inform you of any such limitation, consistent with our legal obligations. 

To exercise your choices and rights, please contact us at privacy@iflexstretchstudios.com. We may request or require additional information to verify your identity in order to fulfill your request. 

You may designate an authorized agent to make a request on your behalf. Authorized agents will be required to provide proof of their authority to act on your behalf by providing relevant documentation. We may contact you to confirm an authorized agent’s representation and to verify your identity.

Additionally, you may enable the Global Privacy Control (GPC) or other universal opt-out tool to communicate your opt-out preferences, if your browser or device supports such a tool. For more information about GPC, please visit: https://globalprivacycontrol.org/ 

Advertising

Our Services include advertising for third party products and services. We collect and use information about you to improve advertising, targeting, and advertising-related services, such as reporting, attribution, analytics, and market research, so that we can show you relevant third-party ads while utilizing our Services. Where permitted by applicable laws, we may disclose information collected about you to advertising partners to assist them in showing you information we believe will interest you. We also rely on these advertising partners to assist in our marketing operations and serve targeted online ads to users of other companies’ services that we or our partners believe would be interested in our Services. To enable these targeted ads, we may disclose personal data collected about you.

Information obtained from Apple HealthKit or Google Health Connect will not be used by us for marketing or advertising purposes, or transferred by us to third parties for marketing or advertising purposes.

Promotions and Competitions

When we run promotions or competitions, we may collect certain personal information from participants to enter them into the promotion or competition and deliver any prizes won. This information includes contact information (such as name, address, age, date of birth, email address, telephone number) and any information provided by you to claim and deliver prizes won. We may combine this information with other information we have previously collected about you in order to carry out other purposes discussed in this Privacy Policy.

Profiling

We do not engage in “profiling” in furtherance of decisions that produce legal or similarly significant effects, nor do we use any sensitive personal information to “profile” you. 

Retention of Your Information

We will retain your personal information for only as long as is reasonably necessary to fulfill the purpose(s) for which it was collected, as set out in this Privacy Policy or any other notice provided to you at the time your personal information is collected, or as otherwise required to meet our legal obligations.

Security

We maintain commercially reasonable security measures designed to prevent unauthorized access, use, or disclosure of your personal information. However, no method of transmission over the Internet nor any means of electronic or physical storage is absolutely secure. Accordingly, we cannot guarantee the absolute security of your personal information. 

Cookies 

We, and third parties working on our behalf, may place, view, and/or use cookies and other electronic tools to collect information about your use of this website or our other Online Services. Such information may include your device’s IP address, browser type, operating system, computer platform, web pages viewed, and/or the date and time of your visit. We or third parties may use such information for certain purposes, including to support functions on this website, to enhance your experience with this website, and to analyze and compile the usage of this website. 

While most web browsers accept cookies by default, most browsers also include tools to manage or disable cookies. You can visit the help function on most browsers to modify how your browser handles cookies. However, if you disable cookies, certain features of this website may not function properly.  

Some web browsers allow “Do Not Track” signals or settings, which may allow you to request that you do not want certain information about your web page visits tracked and collected across websites. At this time, this website does not respond to “Do Not Track” signals or settings.

Links to Other Websites or Services

Our Online Services may contain links to third-party websites or services not operated by us. We do not control these third-party websites or services and are not responsible for any information you may provide while on such websites or services. We encourage you to read the privacy policies on those websites or services before providing your information on such websites or services.

Children’s Privacy

Our Services are not intended for, and we do not knowingly collect personal information from, children under 18. Children under 18 require parental consent and parental supervision in order to sign up for, engage with, and attend our Services.

If you are under 18, do not use or provide any personal information without express parental consent through our Services. If we learn we have collected or received personal information from a child under 18, we will promptly take steps to remove that information. If you are a parent or guardian and you are aware that your child has provided us with personal information, please contact us at privacy@iflexstretchstudios.com. 

Transfer of Personal Information

iFlex is based in the United States, and our Services are designed for customers in the United States. If you are located outside the United States, you acknowledge that your personal information may be transferred to and maintained on servers located in the United States for the purposes set forth in this Privacy Policy, and that U.S. data protection laws may differ from those in your jurisdiction. 

Contact Us

If you have questions regarding this Privacy Policy, please contact us at privacy@iflexstretchstudios.com.

Modifications to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time by posting the revised version on this site and indicating or updating the last modified date.

———

Consumer Health Data Privacy Policy

This Consumer Health Data Privacy Policy supplements our Privacy Policy and applies only to “consumer health data” and “consumer[s]” as defined under applicable laws. 

What Consumer Health Data We Collect

In order to carry out our services, such as offering Assisted Stretch Sessions targeted to your needs, we may collect the following categories of consumer health data if you choose to provide such information to us:

• Individual health conditions, treatment, diseases, or diagnosis.
• Health-related surgeries or procedures.
• Use or purchase of prescribed medication.
• Bodily functions, vital signs, symptoms, or measurements of health information.
• Diagnoses or diagnostic testing, treatment, or medication.
• Data that identifies a consumer seeking health care services.
• Any inference of the categories of health data listed above derived or extrapolated from non-health information.

How We Collect Your Consumer Health Data

We may collect consumer health data from different sources, including:

• Directly from you, such as when you use our Online Services or complete a form online or in our physical locations.
• Business partners, affiliates, and brands, such as persons or entities that co-sponsor to or assist with events, promotions, or sessions.
• Third parties, such as vendors or service providers and marketing or digital advertising vendors.

Why We Collect Your Consumer Health Data and to Whom We Share It

We may collect and use your consumer health data as described in “How We Use Your Information” section of the Privacy Policy in order to provide the products or Services that you request or otherwise to fulfill the reason for which your consumer health data is collected (e.g., to provide Assisted Stretch Sessions specific to your health needs). We may share consumer health data with business partners, vendors or service providers, our parent company (Sequel Brands), affiliates, brands, and other third parties in order to provide the Services. 

Your Consumer Health Data Privacy Rights

You have certain rights regarding your consumer health data, subject to certain limitations and depending on applicable laws and the jurisdiction in which you reside. These include the rights to:

• Confirm whether we collect, share, or sell your consumer health data.
• Access your consumer health data.
• Receive a list of third parties with whom we have shared your consumer health data.
• Withdraw consent to the collection and sharing of your consumer health data. 
• Delete your consumer health data, and appeal the decisions, if your request is denied. 

To exercise your consumer health data privacy rights, please email us at privacy@iflexstretchstudios.com. We may require you to authenticate your identity upon submitting a request, and we may request additional information or not be able to process your request, if we cannot authenticate your identity. 

Contact Us

If you have questions regarding this Consumer Health Data Privacy Policy, please contact us at privacy@iflexstretchstudios.com.